April 9, 2026, 5:37 pm | Read time: 2 minutes
A walk with a view of the sea, a coffee on the promenade, and the typical Capri feeling—for many vacationers, this sounds like relaxation. But this atmosphere has been increasingly disrupted lately. Now Capri is taking action with a new rule aimed at noticeably protecting visitors from harassment by pushy vendors.
Capri is tightening its approach to aggressive vendors and aims to curb the aggressive solicitation of tourists, as BILD reports. Those who approach visitors unsolicited, try to guide them into restaurants, push them toward boat trips, or hand them flyers will now face fines. The penalties range from 25 to 500 euros.
With this new measure, the Mediterranean island is responding to the effects of growing mass tourism. Many guests have recently felt disturbed by persistent advertisers. The ordinance states: “It is strictly forbidden for business owners, operators of agencies for tourist services, and their employees to solicit customers using intrusive and persistent methods on public or publicly used grounds.”
Focus on the Harbor and Old Town
According to BILD, the rule is to be enforced particularly in the area of the Marina Grande harbor and the old town. Capri is one of Italy’s most famous and visited destinations. About 13,000 people live on the island, with tens of thousands of day visitors arriving daily during the summer months.
According to officials, the new rule is intended to help ensure a “well-maintained appearance and smooth pedestrian and vehicle traffic.”
Additional Rules for Group Travel
As early as January, the town council had adopted additional guidelines to make Capri more attractive to vacationers. Starting with the upcoming summer season, visitors will only be allowed to move in groups of up to 40 people. This mainly affects guided tour groups, such as those from buses, organized excursions, or cruise ships.
Tour guides with groups of more than 20 people will be required to use wireless headsets. Conspicuous identification signs like umbrellas or flags are prohibited.