September 11, 2025, 12:49 pm | Read time: 2 minutes
Thailand aims to make the country even more attractive to foreign tourists. Various measures are planned to draw in visitors. TRAVELBOOK explains what these are.
Why Thailand Wants to Attract Tourists
Like other regions, Thailand apparently has a tourism problem. According to current projections, tourists are staying away. As reported by the online portal “Blick,” the tourism numbers for the current season are the worst in five years. Revenue has dropped by nearly five percent, and about three million fewer tourists have visited.
According to the industry portal “Travel and Tour World” (TTW), tourism experts in Thailand are calling for swift and decisive action to increase the number of foreign visitors and their spending as the country prepares for the upcoming off-season. To remain competitive, industry experts urged quick measures, as Thailand’s economy heavily relies on tourism.
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These Measures Are Planned
Following the example of other countries such as Taiwan, measures are reportedly being taken to attract tourists to Thailand:
- Vouchers for tourists that can be redeemed in shops, restaurants, or at attractions. This aims to better distribute tourism revenue across regions, so not only hotspots like Bangkok or Phuket benefit. The voucher revenue will be shared domestically.
- The Tourism Authority of Thailand (TAT) also plans to extend a domestic tourism program that was set to end in late October. This includes subsidies for domestic travel, aiming to relieve heavily frequented areas and boost the local economy.
Free Flights for Foreign Tourists
But it’s not just about vouchers–there are also reports of subsidies for domestic flights for foreign tourists: Travelers could receive up to two free flights. The goal here is also to support and make smaller regions more visible.
Thailand also aims to become more attractive to tourists in non-financial ways. Efforts include improving entry procedures, with the introduction of a digital entry form being a first step to significantly speed up processing.