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According to "Fodor's"

Due to “Undertourism”: These Destinations Want More Tourists

Madagascar is one of the destinations that, according to Fodor's, is affected by undertourism.
This East African country is among the destinations affected by undertourism, according to Fodor's. Photo: Getty Images
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November 28, 2025, 12:11 pm | Read time: 5 minutes

While tourists are increasingly seen as a nuisance in many popular destinations around the world—such as Venice, Bali, or Barcelona—there are also regions that would welcome more tourism for economic reasons. The online travel guide “Fodor’s” presents 10 potential travel destinations of this kind. They could appeal to people who want to discover exciting places without being exposed to crowds and throngs of people. All the details here.

Destinations Affected by Undertourism According to “Fodor’s”

Recently, “Fodor’s” highlighted the harmful effects of mass tourism on various popular cities and regions, as TRAVELBOOK reported. The online travel guide issued a clear warning in this context. Among other things, Antarctica, the Canary Islands, and several other destinations should be avoided next year if one does not want to contribute to the growing problems of overtourism. Now, “Fodor’s” is focusing on the other end of the spectrum: destinations affected by “undertourism,” which are practically begging for tourists.

The article reminds us that responsibly managed tourism offers great opportunities. It can strengthen local communities, create jobs, and fund the protection of wildlife and natural habitats. For travelers, a visit can pay off with authentic experiences—far from the overused Instagram motifs. The journey begins in a country in East Africa, considered one of the most biodiverse regions on Earth.

Madagascar

Although Madagascar (see photo above) offers spectacular natural experiences—from rainforests and baobab avenues to dream beaches and national parks full of lemurs—the island nation attracts only about 250,000 visitors each year, according to “Fodor’s.” Most of them head to the same easily accessible areas. However, Madagascar’s greatest charm, according to the author, is found off the beaten tourist paths. Many locals also hope that more international guests will choose the less-traveled routes, as this could prompt the government to invest in much-needed infrastructure. More tourism could also help protect the highly endangered species and forests and provide further incentive to preserve the unique ecosystems. More than 90 percent of the animals and plants living in Madagascar are found nowhere else.

Ghizer District, Pakistan

In Pakistan, there are already some places visited by international guests, including the Hunza Valley in the north of the country. However, the neighboring Ghizer District has received little attention. It features the same stunning mountain landscapes, colorful valleys, and cherry blossom splendor, writes “Fodor’s,” and the community is equally hospitable. The only thing missing is the crowds.

Ghizer District–like the other destinations affected by undertourism
The Ghizer District in Pakistan boasts breathtaking landscapes and an authentic culture—yet according to “Fodor’s,” it attracts too few tourists

The article highlights cultural peculiarities, including fortune-tellers who claim to communicate with “mountain fairies,” as well as the world’s highest polo field. Tourism projects are currently being developed in the region, specifically involving women as guides or hosts. This is a novelty in rural Pakistan. An increase in visitor numbers could not only create new jobs but also strengthen the regional culture.

Palau

Palau, a state consisting of 356 islands in the Pacific, has long been considered a paradise for divers and snorkelers. But beyond that, the archipelago has much to offer: pristine turquoise bays, dense jungle areas with waterfalls, jellyfish lakes, and much more. Additionally, “Fodor’s” describes Palau as a pioneer in sustainable tourism. Upon entry, an environmental pledge must be signed, committing to respect the country’s nature and culture. This is unique worldwide.

Palau, also one of the destinations affected by undertourism
Palau is already a popular destination among divers, but according to “Fodor’s,” the island nation needs significantly more visitors from abroad

About 40 percent of jobs in the private sector depend directly on tourism. Thus, Palau is—relatively speaking—just as affected by undertourism as the other destinations on the list. However, the government is not interested in a purely quantitative increase in visitors. The goal is not to attract as many travelers as possible, but those who travel responsibly and do not burden the fragile ecosystem. Precisely because Palau manages this balance so well, the country is ready to welcome significantly more travelers—as long as they respect the sensitive conditions of the island nation.

Tsuruoka, Japan

Japan hardly needs to be sold as a travel destination. But besides the hype-destinations like Tokyo, Kyoto, and Osaka, there is apparently a city that has been largely overlooked by tourism: Tsuruoka. The coastal town is hardly known internationally, although it was once a spiritual center of the country. The region still offers several incentives for a visit, with pilgrimage routes, mountain landscapes, and hot springs, as well as a UNESCO-recognized culinary culture. More visitors would not only strengthen the local economy but also relieve pressure on the country’s overrun metropolises.

in the northernmost mountains of Yamagata, Tsuruoka offers many highlights. Because the still largely unknown to tourists ...
The second-largest city in Yamagata Prefecture boasts numerous highlights, yet international tourism has not really caught on
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Contextualizing the Selection

The author of the article emphasizes that, in addition to the ten destinations, there are many other places around the world that are theoretically affected by undertourism. However, not all of them have the necessary infrastructure to accommodate more visitors. The list, therefore, focuses on destinations “ready and willing to welcome visitors.” The locals are reportedly already making efforts to expand their own tourism sector.

However, some of the destinations listed below raise questions. Several of the destinations are not entirely safe for visitors or are controversial for political or social reasons. These include Iraq, which is still classified as a high-risk area by Germany and the U.S., and Uganda, where the rights of homosexual people are severely restricted. For such destinations, careful planning and awareness of the situation are essential if one still wishes to visit them as a tourist after critical consideration.

“Fodor’s” List of Destinations Affected by Undertourism

  • Madagascar
  • Ghizer District, Pakistan
  • Palau
  • Iraq
  • Uganda
  • Tsuruoka, Japan
  • Mongolia
  • Mount Kanchenjunga Circuit, Nepal
  • Suriname
  • Bhutan

This article is a machine translation of the original German version of TRAVELBOOK and has been reviewed for accuracy and quality by a native speaker. For feedback, please contact us at info@travelbook.de.

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